The tools marketers employ must adapt as digital marketing grows in sophistication, artificial intelligence, and balancing data privacy with segmentation and targeting.

 

Fortunately, the most recent marketing tools and programmes take your digital marketing to a whole new level by allowing you to create content and manage campaigns more efficiently.

What exactly are marketing tools?

Marketing tools are the software and applications that let you carry out your digital marketing strategy. Business owners are never short of ideas, but it takes the right tools to turn them into dynamic content that generates income.

Every industry’s client journey is unique. Most marketing initiatives, however, are made possible by the perfect combination of marketing technologies and proper implementation by business owners.

The significance of having the right marketing tool

Nothing is more frustrating than understanding what you want to achieve with your digital marketing campaigns or content strategy but not having the proper help to make it happen.

Marketing solutions with significant capabilities are essential for business owners looking to expand and develop their operations. Aside from making life easier, the top marketing tools are:

  1. Instead of a horrible checklist of check-ins and emails, make customer relationship management a delightful experience.
  2. Integrate your online company software to reduce the number of programmes you use and the cost of solutions that do not support the objectives of your digital marketing plan.
  3. Assist you in better understanding the customer behind the data and making business decisions that benefit both your customer and your company.

Marketing Tool Types

Choosing the best marketing tools for your company can be difficult when there are thousands of options.

So, in order to help you decide, here are my top picks in four distinct categories:

 

Email marketing platforms

Email marketing is the most successful digital marketing strategy for contacting your target audience and gaining their attention. Email marketing creates substantially more interaction than social media or any other method.

Marketing-Tools-1-Omnisend

Image Source: Omnisend

Omnisend is an ecommerce-focused email marketing tool that specialises in email templates that promote your online business in a visually appealing and compelling manner. It has all of the expected automation and procedures, but Omnisend goes above and beyond.

 

They provide cross-selling and customer reactivation templates in addition to abandoned cart automation. Furthermore, the newsletter editor is simple to use, and all of the standard list management features are available.

 

Premium plans include additional features such as infinite landing pages, several levels of account access, and the use of your own domain. However, the pricing is more than others in the business ($16-$115/monthly) depending on the quantity of subscribers and email sends.

 

Overall, Omnisend is a good solution for anyone with an ecommerce concentration because it connects nicely with all of the major online platforms, including Shopify, WooCommerce, and BigCommerce.

 

Marketing-Tools-2-MailerLite

Image Source: MailerLite

MailerLite is a low-cost, beginner-friendly email marketing service provider that caters to the needs of small to medium-sized enterprises and marketers. Even people with no prior expertise with email marketing may easily construct lead capture forms, import contacts, and establish email campaigns.

 

Because of its low cost and ease of use, MailerLite is popular among small businesses, bloggers, and freelancers.

 

Despite the fact that the term “Lite” implies that this is a simplified version of a more robust service, the capabilities offered in Mailer Lite’s forever-free plan are quite broad. They offer basic automation at no extra charge, and the free programme is available to any account with 1,000 or fewer members.

 

It is crucial to note that, unlike some other systems, MailerLite does not consider subscribers in two groups or lists to be unique. As a result, you can have a subscription in multiple groups, and the software will only evaluate this one subscriber.

 

Creating and designing opt-in forms is a breeze with their drag-and-drop builder, and implementing automation is a breeze with the visual layout and step-by-step tutorials.

 

Paid plans start at less than $100 per year and increase in price according on the number of members. Overall, MailerLite is a user-friendly solution for beginners that will serve you well.

Marketing-Tools-3-CampaignMonitor

Image Source: Campaign Monitor

Campaign Monitor is a very user-friendly layout that makes it simple to understand for beginners or anyone new to email marketing. Furthermore, the email templates are well-designed and simple to customise for any business or use case.

 

Campaign Monitor also offers data segmentation options to customise your emails, as well as extensive automation features.

 

Furthermore, it works well with the majority of other platforms, providing users with a unified experience across the website and email opt-ins.

 

Unfortunately, the price of this software renders it out of reach for certain organisations, and there is no free trial option.

Marketing-Tools-4-Flodesk

Image Source: Flodesk

Flodesk is a newer email marketing service that focuses on design first. Its debut into the email marketing landscape caught the attention of bloggers and creatives, and its subscriber rates have continued to rise.

 

Flodesk’s flat-rate pricing is one of its most talked-about features. Regardless of the amount of subscribers, all plans are $38 per month (and a quick search on Google will provide you with several promo codes to save 50 percent off your first year, as well).

 

The one-time fee covers all of the features, including design templates, list creation forms, and more. You also receive a month of free trial to get a feel for the platform and see whether it meets your requirements.

 

Flodesk is a software that is very much “what you see is what you get,” with intuitive and uncomplicated constructors and simple navigation. The templates are drag-and-drop, but not highly configurable.

 

The process of building workflows and segments is also simple. Flodesk also offers a lot of analytical data to assist you examine the performance of your campaigns.

 

If your company is interested in sending emails that look amazing and convey your branding from your website to the inbox, Flodesk is a terrific place to start.

Marketing-Tools-5-ConvertKit

Image Source: ConvertKit

ConvertKit’s dashboard is divided into five sections: subscribers, automation, broadcasts (ConvertKit’s term for campaigns), sequences, and forms.

 

The email editor is straightforward and simple to use. The sequences and automation work together to build strong workflows that automate a significant amount of work for marketers.

 

While ConvertKit is on the more expensive end of the email marketing platform price spectrum, its price climbs as your subscriber count grows. The most basic plans start at $29 per month. There is a free plan available, however it only includes one automation.

 

Social media marketing tools

These social media marketing tools will assist you in organising, planning, publishing, analysing, and reporting on your social media platforms.

Marketing-Tools-6-SocialStatus

Image Source: Social Status

Social Status is a sophisticated social media analytics tool that tracks and reports on all of the major social media networks.

 

Social Status is ideal for agencies looking to automate social media reporting into CSV, PDF, PowerPoint, or Google Slides. Reports can be white branded and fully customised for each client.

 

Facebook, Instagram, Instagram Stories, LinkedIn, YouTube, and Twitter are all supported by Social Status. You may also connect Facebook Ad Accounts to report on paid campaigns on Facebook and Instagram. Social Status also enables competition analysis, allowing you to compare your performance to any public account. It also includes Influencer Analytics, which allows you to track and report on influencer marketing efforts.

 

Social Status offers a free plan as well as paid ones beginning at $29 per month.

Marketing automation tools

The days of doing busy labour on repetitive, non-profitable chores are ended. Instead, these marketing automation solutions assist you in getting more done in less time and focusing on what is most important to your business.

Marketing-Tools-7-SocialChamp

Image Source: SocialChamp

SocialChamp is a social media management application that features a content dashboard as the primary user interface. The tool is vivid, with an easy-to-navigate flow, and all of the essential functions are visible solely on the primary screen.

 

SocialChamp enables users to easily maximise their social media presence and strengthen their social footprint across all networks.

 

SocialChamp’s social media integrations for scheduling and tracking postings include Facebook, LinkedIn, Google Business Profile, Twitter, Pinterest, and Instagram.

 

You can almost completely automate the workflow with features like social media calendar, auto RSS, bulk upload, workspace, team collaboration, repeat and recycle. The application also offers analytics in the form of platform-centric data and downloadable PDF reports.

 

SocialChamp offers four plans, the cheapest of which is $10 per month. Furthermore, with great customer care, you can effortlessly request demos or submit inquiries.

 

Marketing-Tools-8-SocialBee

Image Source: SocialBee

SocialBee, one of the fastest growing Social Management Tools designed specifically for businesses, can guarantee you more leads with far less effort.

 

This tool’s primary function is to enable you to generate, categorise, and post content on all major social media sites such as Facebook, LinkedIn, Twitter, TikTok, Instagram, Pinterest, and Google My Business.

 

SocialBee has a variety of wonderful features that its customers find extremely useful, such as the ability to establish a publishing schedule, various workspaces, and team collaboration tools.

 

It also features an evergreen feature that allows you to recycle engaging material so you don’t run out of things to post.

It’s relatively reasonable, with prices starting at $19 and a 14-day free trial.

Marketing-Tools-9-WeCanTrack

Image Source: WeCanTrack

If you use affiliate marketing, you know how time-consuming it is to enter into numerous platforms to check your click-through and conversion rates. WeCanTrack connects all of your data and displays it in a single dashboard view.

 

The software integrates sales and commission data into Google Analytics, where it filters and sorts data to determine which traffic channels generate the most money. It interacts with over 160 affiliate networks, but you can also add one manually if necessary.

 

WeCanTrack goes beyond data aggregation to assist you in analysing and interpreting the data, which is a significant shift that other systems do not provide.

 

For newbie affiliates, the free plan enables up to five networks and might be a perfect trial period to test it out and see how it works for you.

 

Other plans range from $60 to $240 per month, depending on the amount of affiliate networks and the level of website visitors.

Marketing-Tools-10-Avoma

Image Source: Avoma

While most automation systems concentrate on what happens after meetings, Avoma is your go-to solution for automating meeting planning, collaboration, and follow-up.

 

Avoma leverages AI processes to assist you at every level, from agenda templates for certain meeting kinds through notetaking and follow-up.

 

It interacts with platforms you already use, such as Zoom, Google, Hubspot, and Salesforce. It provides a 14-day free trial, low-cost plans (including one that is free), and personalization.

Marketing-Tools-13-Buffer

Image Source: Buffer

Buffer is a one-of-a-kind social media management application that allows users to automate their social media scheduling and workflow. After you’ve connected the networks you wish to utilise, you may write and schedule your posts (text, links, and photographs).

 

Buffer also lets you customise how your links appear on the platform, provides optimal scheduling feedback, and offers both a list and a calendar view. Buffer also aggregates your stats for quick post-performance analysis and lets you tailor the parameters you track.

 

There’s a free plan for up to three social media channels that includes a landing page builder, and subscription plans start at $5 per month per channel with a free 14-day trial of premium features.

Digital design and editing tools

In today’s marketing landscape, visual storytelling is crucial. These digital marketing tools assist you in presenting your content in an engaging and visually appealing manner while avoiding becoming mired down in too much detail.

Marketing-Tools-15-Vectornator

Image Source: Vectornator

Vectornator is for any creative who wishes to produce vector designs such as illustrations, logos, drawings, websites, apps, and any other type of graphic.

 

Because it is a vector-based tool, all design outputs are versatile in any size and may be printed at a huge scale. Furthermore, because the application works flawlessly on iPad, designers may effortlessly transition from one device to another.

 

Other key features of Vectornator include:

  • Tools to help you align, group, scale or duplicate objects
  • An auto-trace option that converts raster images into vectors
  • An icon library that includes more than 80,000 icons
  • Extensive color and typography controls
  • Collaborative features for teams
  • Multiple export options for all file types

And best of all, Vectornator is entirely free with no strings attached and no feature limits.

 

Marketing-Tools-16-Elementor

Image Source: Vectornator

WordPress is the most popular content management system (CMS) on the world, and for good reason. However, if you don’t know how to code, developing a WordPress website may be difficult.

 

Unless, of course, you use Elementor. Elementor, which powers 7% of all websites on the planet, allows almost anyone to construct dynamic WordPress websites without writing a single line of code.

 

Elementor provides users with a plethora of options to help them design the perfect website. A best-in-class drag and drop editor, 90+ widgets and hundreds of designer-made templates, a WooCommerce website builder, and Full Site Kits are among them.

 

Notable features:

  • Intuitive drag and drop editor

Elementor provides users with a clean, clear and intuitive environment in which to create and update landing pages, blogs and other pages.

 

  • WooCommerce website builder

Elementor is the ideal solution for those looking to build an ecommerce store powered by WooCommerce. WordPress’ premier ecommerce plugin, WooCommerce is used by millions of business owners and online store runners.

 

You can leverage Elementor’s drag-and-drop interface to design your single product page templates and your shop archive pages (the pages that list all of your products or the products in a certain category).

 

In addition to designing your store’s templates, you’ll also get dedicated WooCommerce widgets that you can use to insert WooCommerce content anywhere on your site.

 

  • Full site kits

Elementor’s Kits Library contains dozens of complete, designer-made website kits. These kits include all the elements and attributes a website needs in one single kit. All you have to do is click import. Kits eliminate the need to tackle each page component (e.g. header, footer, color palettes) individually. With just a few clicks, you can customize a kit to fit your needs and vision and voila, you’re up and running with a complete website!

Marketing-Tools-17-Envato

Envato Elements is Envato’s all-in-one unlimited creative membership. It provides everything designers and marketers need to elevate their creative campaigns, with over 57 million assets.

 

The Envato Elements library comes in helpful when trying to speed up the process of developing marketing initiatives, from presentation templates and fonts needed to build complete reports to audio tracks and video templates for your next video plan.

 

People can subscribe to an unlimited individual subscription on a monthly ($33 per month) or annual ($16.50 per month) basis. Alternatively, you can sign up for a free account and receive free monthly files.

Marketing-Tools-18-AdobeIllustrator

Image Source: Adobe Illustrator

Adobe Illustrator remains a top choice in the vector design business. It’s still one of the most powerful and diverse design tools available – there’s just a limited list of things it can’t accomplish.

 

This level of functionality, however, comes at a cost, both in terms of budget and usability. Almost all projects necessitate some form of instructional or learning curve, which is too steep for many beginners. Most people can learn to use Adobe Illustrator to create the fundamentals – logos, illustrations, graphics, and so on – with some effort and patience.

 

Its connection into Adobe Creative Cloud allows you to integrate it with your other Adobe products for even more design versatility. The shift from desktop to mobile app is quite simple for most projects.

 

The subscription is expensive as a stand-alone app, costing $20 per month with an annual subscription or $30 per month on a month-to-month basis. However, it is difficult to find another solution that offers the same degree of value for money.

Marketing-Tools-20-Canva

Image Source: Canva

Canva is one of the most popular DIY design websites, with over ten million members. They have mastered the art of making design simple and accessible to new users, but expert designers can also profit from the ability to swiftly create unique and beautiful designs.

 

Canva’s strength is its large template collection, and they’ve just added several new features, such as new audio tracks for video, advanced sorting and sharing options, and stickers.

 

Another new feature is the ability to import a PDF and convert it into an editable design.

 

Canva isn’t a vector-based design application. While the designs are ideal for digital work and small-scale projects such as invites or flyers, logos and other scalable designs should be developed in other software such as Vectornator or Illustrator.

 

Canva has a free version of its programme, but many additional capabilities require a Pro subscription.

Marketing-Tools-21-AdobeSpark

Image Source: Adobe Spark

Adobe Spark (formerly Creative Cloud Express) is part of the Adobe Suite, although it is more easier to use and less expensive than products like Illustrator or Photoshop.

 

While its functions are fairly basic – making quick social media graphics, simple symbols, and so on – it’s a good option for marketers that need a one-time solution with little to no commitment.

 

The ability to save designs directly to Google Drive, instantly scale photos for different devices, and share designs with others are among its popular features. It’s also a wonderful value, with a free starter plan and paid alternatives starting at $10 per month.

Marketing-Tools-22-WriteonVideo

Image Source: Write-On Video

Write-On Video by Kdan Mobile is a fantastic video editing tool that provides users with a variety of editing options. Feel free to plan a video outline before beginning the editing process; templates for video outlines are also available.

 

With a variety of editing options, you may merge, modify, and add photos or stickers to your movie. It’s an excellent platform for making eye-catching marketing videos that will pique people’s interest and drive sales.

 

Write-On Video is compatible with Mac, Windows, and iOS. It’s free to use, but you may upgrade to some features with in-app payments.

Marketing-Tools-23-Instasize

While Instasize is well-known for its simple resizing tool, the software provides much more than simply a one-tap resizer. The photo and video editing programme has a wide range of filters and effects that are compatible with practically every social networking platform. Its user-friendly design makes it an excellent choice for beginning and ambitious photographers.

 

Users can gain access to over 100 effects, exclusive content, and more typefaces and photo borders for $4.99 each month. Unsplash’s stock library, which is a terrific resource for businesses, is also available to iOS users.

 

Web Stories, a tool that allows you to create captivating visuals for your platform of choice – your options are limitless! — is one of its best features.

 

A free version of the programme with limited functionalities is available for Android and iOS smartphones.

SEO and brand management tools

SEO and business content planning tools are non-negotiable for anyone wanting to compete in online content marketing.

 

Here are a few to consider:

Marketing-Tools-24-AgilityCMS

WordPress powers 40% of the internet, a system with numerous known (and emerging) vulnerabilities and attack vectors. The main issue with WordPress and other similar systems is not their popularity, but how they interact with user systems.

 

Agility CMS is a modern Enterprise CMS for managing all of your digital content.

 

Agility CMS was designed from the ground up for corporate use. They bring years of enterprise experience to the table as a Gold Certified Microsoft Partner with a deployment in Microsoft Azure.

 

Furthermore, a headless CMS, such as Agility CMS, allows you more flexibility in modifying and replacing your content structure and information. You may model channel-specific content with fewer limits and give the greatest digital experience possible with metadata targeted to help it rank higher using a headless content management platform.

Marketing-Tools-25-Ahrefs

     Image Source: Ahrefs

Ahrefs is a famous tool for increasing website traffic and ranking higher in search engine results. It offers a few essential features, such as a site explorer, backlink checker, keyword explorer, and site audit tool.

 

The site’s most basic function is the site explorer, which provides users with an overview of the site’s overall SEO performance.

 

Users can derive a huge amount of data from even the most basic reports by using filtering and sorting options, such as how much traffic the site receives, where the traffic originates, and even how much it is worth economically.

 

Ahrefs is also useful for competition keyword research. It displays competitor domains as well as potential content gaps and backlink opportunities.

 

Last but not least, Ahrefs’ keyword explorer can assist you in identifying and analysing keywords that are likely to help you rank higher and attract more visitors to your content.

 

Ahref is a superb SEO tool for newbies or those who require a high-level view of their site’s performance at a starting price of $99 per month. Furthermore, it compares favourably to competitors such as Moz and SEM Rush, albeit each has advantages and cons.

Image Source: Hotjar

The days of relying exclusively on internet traffic or click-through rates are passed. Instead, the most effective marketers use solutions like Hotjar to monitor user behaviour and better understand the customer journey from beginning to end.

 

The key feature of Hotjar is its heat map, which shows users where they hover their mouse and ultimately click. It even goes so far as to record the user’s session’s screen.

 

They also offer user feedback polls, allowing you to directly ask your visitors why they did or did not perform a given action, as well as on-screen support, which provides users with responses in real time.

 

Hotjar has a free basic plan with limited functionality, and subscription plans ranging from $39-389 per month.

 

Marketing-Tools-27-MarketMuse

MarketMuse offers “workflows and KPIs that make it easier to locate your best content possibilities,” according to its website. With a nutshell, this AI-powered technology aids in content analysis, optimization, and planning in order to fight for search engine rankings.

 

The user interface makes it simple to identify regions of your website with content gaps, as well as blog post articles that have the potential to rank higher and attract more traffic.

 

MarketMuse is particularly fantastic for teams because it helps you to arrange your projects into plans and give due dates, research topics, and more to team members.

 

Finest of all, MarketMuse will assign authority scores to all of your website pages and categorise your best chances as possible projects.

 

MarketMuse is a premium product that comes at a premium price, with the base subscription costing $149 per month. It’s not worth it for inexperienced bloggers who blog for fun rather than profit. They do have a free software, albeit the functionality are severely limited. MarketMuse, on the other hand, is a sensible investment if your primary digital marketing goals revolve around content marketing.

Marketing-Tools-28-Grammarly

Great writing is the foundation of great SEO and content marketing.

 

While Grammarly isn’t created for SEO or has tools to assist you optimise keywords, its functionality ensures that your writing is easy to read, grammatically correct, and written consistently.

 

It also has a plagiarism detector to help you avoid writing duplicate content, which might hurt your search engine ranking. Grammarly is available in both free and premium versions and is compatible with a variety of systems and browsers.

Marketing-Tools-29-KeywordsEverywhere

Keywords Everywhere is a browser plugin that displays monthly search traffic, cost-per-click (CPC), and keyword competitiveness data for keywords across numerous websites.

 

This handy tool allows you to save a large amount of time when evaluating websites within an SEO tool and determining which keywords are worth examining further.

 

The results are shown directly on the search engine results page, and even the free edition provides enough information to determine which short or long-tail keywords are worth pursuing.

Rather of jumping between your browser and Google Keyword Planner, all of the information you require is at your fingertips.

 

The pricing is based on credits, with one credit equaling one keyword, so it can be as cheap or as expensive as you need it to be.

The future of marketing tool platforms

The transition from a one-way distribution to an engagement era is altering marketing in general. What does the future look like for marketing tool platforms?

Marketers are growing dissatisfied with the lack of innovation in marketing technologies. Automation, artificial intelligence, and personalisation will continue to evolve and become more accessible.

To service more people with fewer resources, businesses will need to strike a balance between personal connection and scale.